Creative Director
Project
SS22
Strategy
Crafted and brought to life a bold strategic vision for a seasonal product line, weaving together innovative visual narratives that push boundaries, all while staying true to the core brand identity.
Brand Strategy
Project
Product Launch
Strategy
Developed a product launch strategy based on market research, crafted narratives that aligned with the brand’s identity, and executed targeted campaigns to drive awareness, engagement, and adoption.
Brand Manager
Project
Product Collab
Strategy
Created a marketing and media strategy that attracted new audiences and deepened brand loyalty within the existing market by collaborating with a local brand to launch a collab product line that connected both markets through a shared theme, broadening brand reach and impact.
Digital Marketer
Project
Content Calendars, Websites, Emails, Social Media, Paid Advertising, Events
Strategy
Created quarterly content calendars to organize brand marketing initiatives and drive consistent traffic. Worked closely with team members to leverage assets for maximum campaign impact. After each promotion, evaluated performance to identify strengths and areas for improvement, making adjustments as needed.
Graphic Designer
Project
Design Digital Assets (catalogs, emails, advertisements, socials, etc.)
Strategy
Developed engaging campaigns using Adobe Creative Suite to create marketing materials for digital and ecommerce tactics.